{"id":36236,"date":"2021-04-19T05:39:03","date_gmt":"2021-04-19T03:39:03","guid":{"rendered":"https:\/\/www.firstattribute.com\/?p=36236"},"modified":"2026-01-09T11:26:58","modified_gmt":"2026-01-09T10:26:58","slug":"20-years-firstattribute-a-review","status":"publish","type":"post","link":"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/","title":{"rendered":"20 years FirstAttribute &#8211; A review"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">FirstAttribute was formed in 2001 by the company&#8217;s founder Andreas Martin. <br \/>\n20 exciting years full of hands-on experience have passed since then. From a niche expert to an IAM cloud service provider &#8211; read about our journey here.<\/span><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Index<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#Foundation-of-FirstAttribute-in-2001\" >Foundation of FirstAttribute in 2001<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#Successful-start-with-TUV-Sud-project\" >Successful start with T\u00dcV S\u00fcd project<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#Other-major-customers-followed-promptly\" >Other major customers followed promptly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#Focus-on-self-management-of-identities\" >Focus on self-management of identities<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#Birth-of-IDM-Portal\" >Birth of IDM-Portal<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#IDM-Portal-back-then\" >IDM-Portal back then<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#IDM-Portal-today\" >IDM-Portal today<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#Breaking-new-ground-together\" >Breaking new ground together<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#FirstAttributes-transition\" >FirstAttribute&#8217;s transition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#my-IAM-cloud-service\" >my-IAM cloud service<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/#A-look-ahead\" >A look ahead<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Foundation-of-FirstAttribute-in-2001\"><\/span><span style=\"font-weight: 400;\">Foundation of FirstAttribute in 2001<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The year 2001 is the birth year of FirstAttribute AG. Together with his partners at that time, Andreas Martin set himself the goal of helping companies with<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the introduction of comprehensive directory services and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the development of directory enabled applications.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At the same time, <strong>fair partnership<\/strong> was rated as particularly important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-20109 size-medium\" title=\"20 years FirstAttribute AG_logo\" src=\"https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/03\/FIRSTATTRIBUTE-700x145px-320w-300x62.png\" alt=\"\" width=\"300\" height=\"62\" srcset=\"https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/03\/FIRSTATTRIBUTE-700x145px-320w-300x62.png 300w, https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/03\/FIRSTATTRIBUTE-700x145px-320w.png 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Already at a young age, the founder of FirstAttribute had the idea to create a company that combines user orientation with something completely new.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open-minded by nature, creative and courageous, <\/span><b>Andreas Martin consistently focused on his vision to put the user in the spotlight<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Successful-start-with-TUV-Sud-project\"><\/span><span style=\"font-weight: 400;\">Successful start with T\u00dcV S\u00fcd project<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first project was a great success. Andreas Martin was able to win T\u00dcV S\u00dcD as a customer and, together with a partner, implemented the standardization and consolidation of the T\u00dcV S\u00dcD Group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At that time, T\u00dcV S\u00fcd&#8217;s corporate network comprised a total of around 400 locations. The goal was to establish a group standard across the entire corporate IT &#8211; from the PC workstation and servers to the IP network and applications. In this way, the highly heterogeneous systems in the individual companies were to be standardized.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to the successful project management, T\u00dcV S\u00fcd is one of the <\/span><a href=\"https:\/\/www.firstattribute.com\/en\/references\/our-customers\/\" target=\"_blank\" rel=\"noopener\">long-term customers<\/a> <span style=\"font-weight: 400;\">of FirstAttribute AG to this day.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Other-major-customers-followed-promptly\"><\/span><span style=\"font-weight: 400;\">Other major customers followed promptly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first years of FirstAttribute were characterized by continuous growth. Large organizations, such as ADAC, BASF, BGW, INA Schaeffler Group or Vattenfall trusted in the expertise of our company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to an <strong>excellent team of experts in Active Directory and migrations<\/strong>, FirstAttribute quickly built a reputation as a much sought-after niche expert.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focus-on-self-management-of-identities\"><\/span><span style=\"font-weight: 400;\">Focus on self-management of identities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With an influx of new projects, the understanding of future-oriented topics in IT also increased significantly within the FirstAttribute team. For instance, customer requirements in the area of<\/span><b> <\/b><\/p>\n<ul>\n<li><b>self-management of identities <\/b>and<b> <\/b><\/li>\n<li><b>authorization<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">increased sharply. <\/span><span style=\"font-weight: 400;\">As a specialist in Active Directory, FirstAttribute was ideally placed to tackle these issues. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal was to simplify AD user administration and authorizations in such a way that non-IT departments could take the administration of their employees into their own hands. This was to finally lift the concept of identity management out of IT and make it accessible to a broader audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A growing team of software developers in Dresden worked in parallel for years on solutions to simplify AD administration and to make it delegable. <\/span><span style=\"font-weight: 400;\">The cumulative experience of the consultants, developers and marketing team was incorporated into the product developments.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Birth-of-IDM-Portal\"><\/span><span style=\"font-weight: 400;\">Birth of IDM-Portal<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft wp-image-36185\" title=\"FirstWare IDM-Portal_logo\" src=\"https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/04\/IDM-Portal-256-150x150.png\" alt=\"\" width=\"90\" height=\"90\" srcset=\"https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/04\/IDM-Portal-256-150x150.png 150w, https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/04\/IDM-Portal-256.png 256w\" sizes=\"(max-width: 90px) 100vw, 90px\" \/>This motivation led to the continuous development and refinement of the company&#8217;s own <strong>Identity &amp; Access Management (IAM) software<\/strong>.\u00a0<\/p>\n<p><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accordingly, 2014 saw the launch of <\/span><a href=\"https:\/\/www.firstware.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FirstWare IDM-Portal<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"IDM-Portal-back-then\"><\/span><span style=\"font-weight: 400;\">IDM-Portal back then<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The IDM-Portal was an IAM solution that focused primarily on user and access rights management <\/span><b>by the non-IT employee<\/b><span style=\"font-weight: 400;\">\u00a0&#8211; an innovative approach that only a few competitors were taking in 2014. FirstAttribute relegated the technical complexity of IAM systems to the background. Instead, it prioritized user-friendliness, making the software beneficial and usable for many non-IT departments.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"IDM-Portal-today\"><\/span><span style=\"font-weight: 400;\">IDM-Portal today<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Today, IDM-Portal is widely used by medium-sized and large companies with up to 40,000 users. It covers all levels, from a standard employee portal to an integrative and comprehensive IAM solution.\u00a0<\/span><\/p>\n<p><b>The topics of cloud and hybrid IT landscapes are now just as integrated in IDM-Portal as the continuous development of the software application. It fits perfectly into a Microsoft hybrid infrastructure consisting of AD and AAD.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Only the user focus has remained as a stable component and orientation benchmark.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Breaking-new-ground-together\"><\/span><span style=\"font-weight: 400;\">Breaking new ground together<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Change and innovation unsettle and inspire us in equal ways.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the values of FirstAttribute, consisting of\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>user orientation<\/strong> and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the <strong>collaborative and trusting<\/strong> <strong>approach<\/strong> with our customers, partners and employees,\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">give us the confidence and security we need to take new steps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, in 2018, we have given ourselves a new home in the countryside and near the beautiful lake Ammersee, at the gates of Munich. In keeping with the times, we have put together the old building material of wood in a novel way, giving us a new home for the future.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"FirstAttributes-transition\"><\/span><span style=\"font-weight: 400;\">FirstAttribute&#8217;s transition<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Only those who are able to adapt and think ahead can be successful in the long term. This is also our approach:\u00a0<\/span><\/p>\n<p><b>Innovativeness and user orientation are anchored in our DNA.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the midst of major changes in the IT landscape, FirstAttribute stands on firm ground. We focus on our core competencies:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>IDM-Portal<\/b><span style=\"font-weight: 400;\"> and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">our new <\/span><b>cloud service my-IAM<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this way, we provide our customers with the best possible support in times of change. For support during the transition, we have an established and trusted <a href=\"https:\/\/www.firstattribute.com\/en\/references\/partnership\/\" target=\"_blank\" rel=\"noopener\">partner network<\/a> at our side.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"my-IAM-cloud-service\"><\/span><span style=\"font-weight: 400;\">my-IAM cloud service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft wp-image-36187\" title=\"my-IAM cloud service_logo\" src=\"https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/04\/Logo-my-IAM-blau-128.png\" alt=\"\" width=\"80\" height=\"80\" \/>Our new <\/span><a href=\"https:\/\/my-iam.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">my-IAM cloud service<\/span><\/a><span style=\"font-weight: 400;\"><strong> helps customers and users of Microsoft Teams <\/strong>with their<strong> identity and authorization management<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Topics such as:<\/span><\/p>\n<ul>\n<li>mobility,\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">agility,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">governance and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">compliance\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">come together in my-IAM and support the change driven by digitalization.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A-look-ahead\"><\/span><span style=\"font-weight: 400;\">A look ahead<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now and in the future, we want to be the <\/span><b>best partner for our customers for innovative and user-oriented IAM solutions<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a motivated team, we set ourselves ambitious objectives. We are attentive and open to the constant changes in our industry.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36183 size-large\" title=\"FirstAttribute AG\" src=\"https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/04\/Gruppenbild-Wiese-WEB-1-1024x382.jpg\" alt=\"\" width=\"1024\" height=\"382\" srcset=\"https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/04\/Gruppenbild-Wiese-WEB-1-1024x382.jpg 1024w, https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/04\/Gruppenbild-Wiese-WEB-1-300x112.jpg 300w, https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/04\/Gruppenbild-Wiese-WEB-1-768x286.jpg 768w, https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/04\/Gruppenbild-Wiese-WEB-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Venturing new things is only possible in a trusting partnership with customers, partners and employees. This is why partnership is also our top priority now, as it was back in 2001.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.firstattribute.com\/en\/company\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><button class=\"ButtonBeratung aligncenter\">Contact us<\/button><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FirstAttribute was formed in 2001 by the company&#8217;s founder Andreas Martin. 20 exciting years full of hands-on experience have passed [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3233],"tags":[3252,3254,3255,3256,3257,3253],"class_list":["post-36236","post","type-post","status-publish","format-standard","hentry","category-news","tag-20-years","tag-iam-cloud-service-en","tag-identity-management-en","tag-idm-portal-en","tag-my-iam-en","tag-user-orientation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 years FirstAttribute - A review - FirstAttribute AG - Follow our journey<\/title>\n<meta name=\"description\" content=\"A review of 20 years of FirstAttribute | From the origins in 2001 to the plans for the future | Our journey as an IAM cloud service provider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 years FirstAttribute - A review - FirstAttribute AG - Follow our journey\" \/>\n<meta property=\"og:description\" content=\"A review of 20 years of FirstAttribute | From the origins in 2001 to the plans for the future | Our journey as an IAM cloud service provider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firstattribute.com\/en\/news\/20-years-firstattribute-a-review\/\" \/>\n<meta property=\"og:site_name\" content=\"FirstAttribute\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T03:39:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T10:26:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firstattribute.com\/wp-content\/uploads\/2021\/03\/FIRSTATTRIBUTE-700x145px-320w.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"145\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophia Tunui\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophia Tunui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.firstattribute.com\\\/en\\\/news\\\/20-years-firstattribute-a-review\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.firstattribute.com\\\/en\\\/news\\\/20-years-firstattribute-a-review\\\/\"},\"author\":{\"name\":\"Sophia Tunui\",\"@id\":\"https:\\\/\\\/www.firstattribute.com\\\/en\\\/#\\\/schema\\\/person\\\/0eba423dafd283d465f02a0612241c59\"},\"headline\":\"20 years FirstAttribute &#8211; 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