25 Years of FirstAttribute – Experience meets Innovation
In 2026, FirstAttribute celebrates a special milestone: 25 years of Identity & Access Management. Over these 25 years, IT landscapes, technologies, and requirements have changed dramatically and we have evolved alongside them.
Index
Mastering complexity with Cloud Identity Management
Our commitment and consistency
Our mission is clear: to manage identities and permissions transparently, securely, and through automation, reliably and always in the best interest of our customers. From classic directory services to hybrid architectures and modern, distributed cloud IAM platforms, our journey has always been driven by purpose:
Empowering teams to take action
It has never been just about technology, but about enabling teams to remain effective—even as IT landscapes grow more complex. With automated processes, cloud-based solutions, and hands-on expertise, we ensure that teams can always act with confidence, no matter how complex the IT environment becomes.
Today, we once again stand at a turning point. Cloud, automation, AI, and data sovereignty are shaping Identity & Access Management more than ever before. And this is exactly where we feel at home.
From IAM pioneer to SaaS platform for identities
The past five years in particular have represented more than incremental development for FirstAttribute—they marked a deliberate step toward the future. With the launch of the SaaS platform my-IAM in 2020 and the continuous evolution of our proven FirstWare IDM Portal into a cloud-capable solution, we have clearly positioned ourselves as a SaaS IAM cloud expert—one that takes a holistic view of identities across systems, directories, and applications.
Today, around 50,000 users trust our SaaS IAM solution my-IAM. This trust is not built on individual features, but on the fact that our platform reflects the realities of modern IT environments.
Identities exist simultaneously:
- On-Premises
- in cloud directories
- and across a wide range of applications.
my-IAM connects these worlds. It makes identities visible, orchestrates access automatically, and creates security—without adding unnecessary complexity.
The FirstWare IDM Portal complements this platform as a central user and administration frontend. It provides transparency, simplifies processes around user management, approvals, and self-services, and is increasingly becoming the face of the my-IAM ecosystem.
Our shared mission is clear: to automate identities and access across systems and give organizations back control.
SaaS & software solutions made in Germany

- Cloud services & software solutions developed in Germany
- Hosting in accordance with strict European standards
- Highest standards for compliance, transparency, and data protection
Our cloud IAM solutions are designed to ensure maximum security and digital sovereignty.
For our customers, this means: modern cloud IAM solutions with no compromises on security or sovereignty.
A team that takes responsibility

FirstAttribute is growing: in people, in technology, and in culture. With new roles, new experts, and a shared conviction:
Identity & Access Management is more than technology, it is built on trust.
In 2026, we will increasingly share this mindset externally as well, at IAM conferences, in professional discussions, and through dialogue with partners and customers. Not to be loud, but to provide orientation.
Looking ahead: the future of identity
The coming years will fundamentally transform Identity & Access Management.
Alongside people, devices, and services, AI identities will emerge, autonomous, scalable, and mission-critical.
Our role remains clear: we develop solutions that enable organizations to manage this new complexity securely, through automation, and with full control.
Over the past 25 years, much has changed, but not our mindset and values. Only the stage has grown larger. my-IAM as a cloud IAM solution, built on experience, trust, and a strong team.
For 25 years, we have supported organizations in managing identities securely and through automation.
If you would like to learn how modern cloud IAM solutions can work in your organization, talk to us.
About FirstAttribute AG
FirstAttribute AG is an independent German cloud service and software company specializing in Identity & Access Management (IAM).
You can find everything you need to know about our cloud services and software solutions here. Contact us if you want to modernize your identity and access management and are looking for a tailored IAM solution in a hybrid IT environment.




